Who is Ben?

G’day! I’m Ben Alexander, a retired Australian Rugby player based in Canberra.

I use to play for the ACT Brumbies and Wallabies, but now I’m a Dad of 3, co-own a pub called The Dock, serve on the Brumbies Board, and started a weight management platform called Alfred.

But despite all that, I’ve had many mental health challenges, and sharing my struggles in retirement has helped me work through them.

Now I want to help others who are struggling like I did, as many of my struggles were avoidable.

Every Wednesday I publish Transitions, a weekly newsletter about navigating a career change, and share my journey of transitioning from a job I loved.

Subscribe to Transitions now and join 800+ readers ranging from athletes to first responders, sports fans, and anyone who’s at a crossroad in life.

Why Subscribe?

In each issue of Transition, I share my experience with depression and how I’m going building a 2nd career. Occasionally, I’ll interview people who’ve had a big impact on my life and explore topics like the influence of Australian sporting culture on our nation's mental health, and the science behind feeling great.

I also write a bit about Rugby, as I think it’s on the way to becoming a game Australians are proud of once again.

Where else can you find me?

Email - ben@alfredapp.com.au

Twitter - @benny_alexander

Instagram - bena1984

Strava - Ben Alexander

For more, check out this old interview with me, my Mum and my old coach Robbie Deans where we talk about my love of food and Rugby.

Subscribe to Transitions

An ex-rugby player sharing his journey transitioning from an exciting to a meaningful career.


Ben Alexander

Use to play Rugby. Now co-owner @ The Dock and co-founder @ Alfred.